Executive Coach to
Founders, CEOs &
Leadership Teams
For decades, Tom Frisina has partnered with high-performing leaders in the interactive digital media world to clarify vision, challenge assumptions, and lead with lasting impact. His work is strategic, personal, and always grounded in real-world execution.
Tom’s perspective isn’t theoretical—it’s earned. His clients count on him for what most advisors avoid: truth, structure, and follow-through.
Tom has provided majestic service in scaling startups to acquisition, guided companies through reinvention, and mentored executives as they stepped into the hardest and most defining roles of their careers.
A co-founder of seven companies, including a multi-billion dollar division of the industry’s #1 publisher, and senior leader across product, marketing, and business development.
START HERE:
The Catalyst Workshop
2 Days. In-person.
Every client engagement begins with a deep-dive workshop to align personal ambitions with business strategy. Over two focused 9-hour sessions, Tom works with you to clarify where you’re headed, uncover what’s blocking progress, understand market demands, and define the actions—across your team, product, and leadership—that will make success inevitable.
For individuals or teams (up to 6 people)
Held on-site at your HQ or preferred location. Opportunity exists for more personnel, though not ideal.
Coaches ONGOING STRATEGIC ADVISORY
Available only after a successful Workshop and full alignment from all participants that the agreed path forward is the right one.
Tom serves as an embedded strategic partner—monitoring progress, offering frank feedback, and keeping your leadership team accountable. It’s part coach, part confidant, part operator.
•Tactical and strategic decision challenges, support, and agreement.
•Team bi-weekly personal evaluation and leadership growth direction.
•Weekly feedback loops, plan recalibrations, and accountability measurements for both the leader and 5 direct reports.
•Strategic hiring and role shaping monthly measured with Achievements to Plan Analysis.
"My closest advisor during
a critical transition."
“Tom has been a tremendous asset for me since I stepped into the CEO role at Starbreeze. He immediately reached out and offered his help — a reflection of both his character and experience.”